Smart is the name of the brand that has launched Sure Telecom services today. This brand offers telecom services and charges only 74Ugshs per call using 074 as the prefix code with a ‘Let’s Talk’ Slogan.

Smart strongly believes that their journey will strongly impact Africa, and have made Uganda their managing country among the three countries. It will be launching in Burundi tomorrow and has a branch in Tanzania already.

Smart the brand is under the Industrial Promotion Services (IPS) Kenya, a subsidiary of the Aga Khan Fund for Economic Development (AKFED). With this launch AKFED is to expand its unique and proven social enterprise business model into Burundi, Tanzania and Uganda with a focus on innovation and customer service.

The launch of Smart is to combine AKFED’s experience of making long-term investments with the aim of promoting entrepreneurship and building economically sound enterprises, which provide employment opportunities and improve the lives of people. In East Africa, AKFED’s investments include the Serena Hotels, Diamond Trust Bank, Jubilee Insurance Group, the Tsavo and Bujugali power plants, and the Nation Media Group.

They did not announce their data rates or any other products their are offering. According to the Brand Manager they will be launching their products next week for public knowledge.

Smart’s Sure telecom joins Mtn Uganda, Airtel Uganda, Orange Uganda, Uganda Telecom, Smile Communications and others in Uganda’s telecommunication sector.